Ten years ago, a team of bio-scientists working with the US military were developing wound-healing and muscle regeneration biotech when they discovered a way to extract whole alpha keratin from human hair. It’s the powerful protein that naturally repairs skin and muscles — and makes up 95% of human hair. They realized this pure human keratin would work wonders on hair because the body and hair recognize it as its own.

When Just For Men® heard about this biotech breakthrough, our haircare scientists began developing a proprietary way to imbed this powerful reparative protein technology into our multi-patented Control GX® formula. Their mission: Create a game-changing formula that would enable men to gradually reduce their grey AND thicken their hair – just by using a shampoo.