Shampoo-in Color

Previously Original Formula

Restores original color

  • Professional results
  • 100% natural look
  • With keratin, olive oil & vitamin E for strong hair
  • 5 minutes
As low as $8.49
One-time Purchase
$7.22/ea - Save 15%
Setup Auto-Delivery
Shampoo-in Color
Select delivery frequency. Our experts recommend 1 box every 4 weeks*
Depending on your hair texture and percentage of gray, you may need more frequent or less frequent application. Many guys apply after each haircut.

How it works

Mix. Lather. Shampoo. Done.

See just how easy it is to get your natural color back in 5 minutes.

With keratin, olive oil & vitamin E

For strong hair


Always be prepared and save!

Get your shade delivered to your door on your time table.
It’s never been easier to lose the gray.

Save 15%
 on every order

 your frequency


Free shipping on
 orders $14 & up

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 cancel anytime

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 change your order if needed

“One use... and the clock has been turned back 10 years!”

Mike L. – Boston, MA

what's in the box

  • 1. Color Base
  • 2. Developer + Applicator

note: instructions & gloves included in every box

get your natural color back in

5 easy minutes

mix. lather. shampoo. done