THE MOST OPTIONS. THE MOST SHADES.
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The most diverse range of naturally calibrated shades
Smart formulas & simple applicators do the job right
100% focused on advanced, easy grey care
Most patents for formulation & application technology
Tried. Tested. Trusted.
By millions of men.
“Super easy to mix & apply. Color & softness… is perfect.”
"One use... And the clock has turned back 10 years!"
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