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The results you want, the way you want. Start here.
THE MOST OPTIONS. THE MOST SHADES.
The most natural-looking results.
We built this house
With 30 years of expertise, we’re still innovating and still delivering what guys want in gray care.
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Tried. Tested. Trusted.
By millions of men.


“Super easy to mix & apply. Color & softness… is perfect.”
Daniel F.


“One use… and the clock has turned back 10 years!”
Mike L.
Get the best product for you.
The results you want, the way you want. Start here.

